The original purpose of the press release has morphed over the years; however, press releases still play a big part in many public relations campaigns. They are still used to tell your story (or your client's story) to the press, share relevant information in a convenient and consumable way, as well as create an archived presence for your organization on the Internet.
The press releases in this area are tailored to specific types of announcements rather than just being generic press releases. They are all based on real press releases from real companies and adhere to Associated Press style requirements. Every press release template includes two parts: 1) A paragraph-by-paragraph summary of what information should be included in each section; 2) the template itself based on a real-world example that will need to be modified accordingly to include specific information relevant to your organization.