Messaging Templates

Messaging documents, Q&A documents, press pitches and other similar documents are an essential component to any public relations campaign. They help define the story you are going to tell about your company, your product(s), your people, etc., in a consistent way to ensure all your spokespeople are on the same page and all your collateral is integrated.

All the messaging documents in this area are based on real companies, and real campaigns and announcements. Every messaging document template includes two parts: 1) A section-by-section description of information that should be included in each section; 2) the template itself based on a real-world example that will need to be modified accordingly to include specific information relevant to your organization.