Media advisories follow the “Who? What? Where? When? How?” model. They are used primarily to alert media of an event or press conference with only relevant information included – What is the event? Where is it located? Why is it happening? The Event Media Advisory Template provides a framework to create a one-page media advisory to be shared with press (print, broadcast and online) about a particular event you would like them to attend and cover. The template includes two parts:
1) A paragraph-by-paragraph summary of what type information should be included in each section of the media advisory.
2) A real-world sample media advisory that can be modified to include specific information relevant to your (or your client's) organization.