Plans are essential before beginning any campaign – whether it’s a product launch, company launch, funding announcement or anything in between. This template provides a framework to help you put together a solid public relations plan for your campaign that includes goals, objectives, audiences, messages and timelines. The Campaign Planning template includes two parts:
1) A paragraph-by-paragraph summary of what type information should be included in each section of the planning document.
2) A real-world sample planning template that can be modified to include specific information relevant to your (or your client's) organization.